BENGALURU: Three days after theatres reopened in Karnataka, a payment disagreement between movie producers and digital service suppliers, whose expertise powers the present on huge screens, has held up the discharge of latest motion pictures.
Movie producers have launched a rider for brand new releases, stating that they shouldn’t be requested to pay a digital print payment (VPF) for digital screening at theatres for not less than two years. The payment is paid to firms like UFO Moviez and Qube Cinema Applied sciences. The businesses should not able to drop the payment fully and have as an alternative supplied a 50 per cent low cost until December-end.
Each side are sticking to their stand, creating uncertainty over the discharge of about 60 Kannada movies. “The deadlock is hindering the progress of the movie trade which is witnessing tough instances. It is purely a enterprise situation, and producers and digital service suppliers ought to settle it amongst themselves. The chamber has no position to play, aside from making an attraction for an amicable settlement,” stated DR Jairaj, president of Karnataka Movie Chamber of Commerce.
VPF has come into play as the way in which movies are screened at theatres has modified. Within the analogue period, a printed copy of the celluloid reel was put inside projectors, which confirmed the movie on the massive display. Immediately, the complete movie is saved in an digital storage gadget and screened with the assistance of digital gear at theatres.
Earlier, producers spent lakhs to get a print of the movie. Now, they pay VPF, which ranges from Rs 10,000 to Rs 15,000, together with taxes. It might appear to be a small quantity, contemplating crores are spent on the manufacturing, however filmmakers say the ultimate value is far greater. “The VPF of about Rs 15,000 is charged per display of a multiplex or a theatre. Producers of big-budget movies launch it on lots of of screens, spending crores solely on VPF. Digital service suppliers ought to waive this payment for 2 years because the trade is going through laborious instances,” stated Ok Ramakrishna, president of Kannada Movie Producers’ Affiliation.
In accordance with Ramakrishna, digital service suppliers will not lose a lot by dropping VPF as they earn big income from in-theatre ads. Some much-anticipated motion pictures are caught up within the dispute. Within the absence of latest releases, theatre house owners are exhibiting previous motion pictures. Small viewers and the 50 per cent seating rule due to Covid-19 considerations have pressured multiplexes to function just a few screens. Inox Motion pictures, which has 42 multiplex screens in Karnataka, has opened solely 4 screens which have two to a few reveals a day. One present had a footfall of six and one other 10 on Friday.
“Exhibitors don’t have anything to do with the continued negotiations over VPF. We hope the problem is resolved on the earliest, so we will begin exhibiting new motion pictures,” stated Mohit Bhargava, regional supervisor (south), Inox Motion pictures.
Surendra HG, common supervisor (Karnataka) of UFO Moviez, stated producers’ demand was unreasonable. “We’ve got invested an enormous sum of money on gear and we have now to pay employees salaries. VPF is the one dependable income supply for us as there is no such thing as a advert cash proper now. We perceive the scenario and due to this fact, we have now supplied a 50 per cent low cost on VPF for greater than two months. I hope producers perceive the scenario and comply with launch new movies,” stated Surendra.
karnataka movie chamber of commerce president DR Jaira stated, The deadlock is hindering the progress of the movie trade which is witnessing tough instances. It’s purely a enterprise situation, and producers and digital service suppliers ought to settle it amongst themselves”.

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